Author: Justin Pot

Is constantly insulting your core customer base a good marketing strategy?

Imagine a Budweiser Super Bowl ad where the Clydesdales can talk and they spend the entire two minute ad discussing how much they despise country music, pickup trucks, and Christianity. The tagline: “Budweiser: we hate everything you hold dear”.  What do you think that ad would do to Budweiser’s market share?  This is basically the […]

An app that shouldn’t exist and other stuff I wrote this week

Writing is a big part of how I’m coping with the world right now. It’s working for me. I’d love to hear how you’re all taking care of your brain during these extremely stupid times so drop a line in the comments. Here’s a few things I wrote that were published in the past week.  […]

Canada: it’s time to boycott American social media

The dumbest trade war in world history is underway and Canadians are responding to the idiocy by changing their spending habits. American liquors have been pulled from store shelves and Canadians are trying to replace American products with Canadian equivalents at the grocery store. This is a great example of patriotic unity during a time […]